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NoRiders®: A Mother of Eight becomes a Mother of Invention

Co-Inventors Cas & Mike Chetelat

Catherine Chetelat ("Cas") has earned the right to be called a true Mother of Invention. Raising eight children in a cramped row home in Baltimore, Maryland, she constantly found herself relying on creativity to manage a household of six energetic boys, two lively girls, dogs, cats, rabbits, parakeets, snakes, and the occasional chameleon. One memorable summer, she embarked on her first entrepreneurial endeavor: a snowball stand. The stand was designed to provide income during the summer months and, more importantly, to keep the children occupied (out of trouble). While never really making a dime in profit, she managed to accomplish something of far greater value: the development of an entrepreneurial spirit in her children.

On Mother's Day of 1992, Cas conceived her most enduring idea yet. Sick and tired of the annoyance and embarrassment she experienced as her favorite shorts kept riding up her inner thighs, she set out to find a solution. Originally, she applied everything from Venetian blind slats, to plastic bottle strips to the inseam of her shorts in an effort to keep them from riding up. Though innovative, her solutions clearly lacked practicality. After a series of failed attempts, she paid a visit to the local fabric store, browsing for any raw materials she could use to solve her problem. She returned home with some boning material, mending tape, and fabric glue, with which she created the original NoRiders Iron-on Patch.

In 1994, Cas' son, Michael, saw in her invention the makings of an affordable retail solution to a problem experienced by millions of men, women, and children. He performed Internet and patent research in order to assess whether the product would be marketable. In 1999, he founded ProductMasters in order to develop, manufacture, and sell the finished product. In 2005, ProductMasters fulfilled its first purchase order to a commercial reseller and has grown consistently since. Today, ProductMasters has a full line of product packages available for purchase online at NoRiders.com. NoRiders are the only known retail solution that effectively prevents shorts from riding up the inner thighs and bunching at the crotch area.


Copyright © 2004-2018 ProductMasters, Inc. - All rights reserved
U.S. Patent #'s 6,076,193; 7,640,602; 7,861,324; Hong Kong Patent #1113531; Canadian Patent #2,645,926;
Chinese Patent #ZL-200680017524.5; Australian Patent #2006232296 and other U.S. and International Patents pending